Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails

The holidays are nearly upon us. Which means it's time to plan your holiday email marketing – like Black Friday sale emails, festive...

Tiger by the Tail: Video Content in Email Campaigns

Video in email marketing improves campaign results more than any other form of content. Blame it on the saber-tooth tigers, probably.  Motion in...

3 Types of Triggered Email Campaigns You Can Personalize with User- Generated Content

Triggered email campaigns can help you reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails...

Should I be Concerned with Text and Image Ratio in Email?

You have enough to worry about. With accessibility, interactive, GDRP and more in the immediate future, the last thing we want to stress...

Everything Holiday is open now!

Ready to get a jump on your holiday marketing? The 2017 Everything Holiday resource center is open now! Everything Holiday has the festive...

Boost Your Business with Landing Pages

Over the past few years, we’ve watched e-commerce websites grow increasingly complex. And that complexity has come with a cost: What was once...

We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got...

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7 Tips for Running Automated Marketing Campaigns While You’re Out of the Office on...

Sometimes it’s more stressful to go on vacation than stay in the office. With marketing automation, you can change how you feel about...

Convert Site Visitors into Buyers

To say that the holiday season is a busy time of year is an understatement; and for 2017, eMarketer expects eCommerce sales to...

CSS Background Images Now Supported in Outlook.com

Great news! Outlook.com and Office 365 Outlook (also known as OWA) now supports CSS background images. Until now, Microsoft's webmail properties only supported...

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5 Ways to Use Email Marketing and Social Media Integration Techniques for Lead Generation

People often ask, “should I be doing email marketing or social media marketing?” The answer is that you should actually be doing both!...

Lessons Learned from Top Brands on How to Rock on Instagram

Instagram has gained a huge footing from various social media marketers thanks to its knack for connecting people. According to Forrester Research, Instagram...

What Trends You Must be Aware of While Designing a CRM Strategy in 2019

It is essential for businesses to create and maintain a healthy relationship with their customers. People in the management field already know as...