Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'

As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer...

25 holiday marketing tips and ideas

The holidays are here! Is your business ready? Even if you’re just getting around to starting your holiday marketing now, it’s not too...

Does the Perfect Email Template Exist? We Used Data to Find Out.

"What makes good email good?" This question gets asked all of the time, but it never really gets a concrete answer. Best practices...

5 New Holiday Email Templates Your Readers Will Love to Open

Santa came early for AWeber customers this year. With the help of our design elves, he delivered five shiny, new holiday-themed designs into...

10 Essential Event Email Design Tips to Drive Registration

Among the billions of emails that are sent daily, there is a common goal among all of them: to drive action. Whether that...

SMS State of the Industry Report

With roughly 97% of Americans age 18-44 owning a smart phone, mobile marketing is now viewed as a significant solution for businesses to...

Gmail iOS Replacing Copyright Symbols With Blue Emoji and How to Fix it

Nov 29 Update:Gmail has fixed this issue. Many in the email community was surprised when Gmail for iOS started to replace the copyright HTML...

Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]

Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most...

Deck their inboxes with effective holiday emails

‘Tis the season…for harried shoppers, dubious door-busters and incessant advertising. It’s the holidays! What does a small business have to do to stand...

How Failure Is a Part of MailChimp’s DNA

At MailChimp, we’re big fans of storytelling as a learning tool. As a marketing automation platform for small businesses, we encourage our customers...

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Digital Summit Los Angeles Day 2 Live Blog

We’re back today for Day Two of Digital Summit Los Angeles! Yesterday was an awesome day full of helpful workshops and presentations. If...

Digital Summit Los Angeles Day 1 Live Blog

For the next two days, I’ll be attending Digital Summit Los Angeles. It will be an event chock full of every aspect of...

How to Quickly Add Emojis to Your Email Subject Line

We recently held an AWeber customer workshop in Orlando, Florida. While we were there, one of the most frequently asked questions...