Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Things to Consider when Creating Your Email Calendar

With an email calendar, you can take a step back from ad hoc and last minute emailings and convert your email strategy and...

New Benchmark Feature: Integrate Your Highrise CRM Contacts

Any company that says the ultimate goal isn’t world domination is lying at least a little bit. With that in mind, Benchmark Email...

Behind the Scenes: An Insider Look at The Challenge of a Rebrand

Let’s rewind a bit: Benchmark started back in 2004 as an email marketing service that was easy to use and accessible to anyone...

Working Five 2 One with Vaibhav Namburi

We love a good story here on the Heart Of Business and Vaibhav Namburi is no difference. He left India for his education...

How Long Should an Email Subject Line Be?

Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by...

How to Design Powerful Email Call-To-Actions That Convert

Smart email campaigns make a substantial part of successful internet marketing. The goal of every entrepreneur is turning their subscribers into potential customers...

The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails

Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to?...

4 Pre-Built Email Campaigns That You Can Use Right Now!

.copy-the-code-button {top:-6px !important;} Email automation is powerful. It lets you connect with your audience around-the-clock, convert leads into customers, turn customers into...

How to Create Response-Boosting Cold Emails in 2019

Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold...

The 5 Survey Emails That Will Upgrade Your Marketing

There’s a reason top marketers send survey emails so frequently — they work. Survey emails can decrease unsubscribes, increase engagement, and help you sell...

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