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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

The Simple Question You Should ALWAYS Include in Your Emails

Wouldn’t it be nice if emails came with a little “thumbs up” or “thumbs down” button like Facebook posts? You would instantly know...

Featured Integrations: December 2017

Holiday sales are ramping up, and while Black Friday and Cyber Monday often account for a major portion of the seasonal revenue for...

8/10/18: Weekly Clues for the Clueless Email Marketer Digest

Another week of our new podcast in the books! We continued our conversation focusing on growing your email list. This week, we took...

Deck their inboxes with effective holiday emails

‘Tis the season…for harried shoppers, dubious door-busters and incessant advertising. It’s the holidays! What does a small business have to do to stand...

After 4 Years, We Rebranded Our Email Newsletter. Here’s Why.

Every Thursday at 2:00 p.m. ET, we email our weekly newsletter to more than 30,000 subscribers. It contains our most recent educational blog...

The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails

Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to?...

Email Marketing Automation Strategy To Optimize Your Entire Funnel

When a lot of marketers hear the word automation, they assume that means a robotic process that sounds like it’s from a computer...

How Email Spam Tests Work and What You Can Do to Pass Them

Spam. It’s one of the most dreaded words in the email marketing industry. We’ve talked a lot about testing your email’s design, but it’s...

Which Code Should I Include in Every Email?

We know email development can be a tough nut to crack. With so many different email clients and a lack of email development...

Introducing Benchmark CRM Director of Product Development Paul Rijnders

My office is across the hall from the Director of Product Development for CRM, Paul Rijnders. We talk almost daily and have at...

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