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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

7 Ways to Use Transactional SMS Messaging

Research reveals that it takes an average person 90-minutes to respond to an email but only 90-seconds to respond to a text message....

How Failure Is a Part of MailChimp’s DNA

At MailChimp, we’re big fans of storytelling as a learning tool. As a marketing automation platform for small businesses, we encourage our customers...

Deck their inboxes with effective holiday emails

‘Tis the season…for harried shoppers, dubious door-busters and incessant advertising. It’s the holidays! What does a small business have to do to stand...

Fear of Marketing Automation (#FOMA): Lack of Human Resources

Marketing automation has become a bit of a buzzword, and I’m guessing you have heard it thrown around quite a bit. It’s okay...

Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]

Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most...

Want to Build Your Email List Faster? 
Here is How to Choose the Right...

Most people used to be thrilled to receive anything via email. Two decades ago. Today everybody’s inbox is so flooded with messages –...

10 FREE Valentine’s Day GIFs Your Subscribers Will Love

Time to get all mushy: Our readers and subscribers are the absolute best. To show our appreciation this Valentine’s Day, we wanted to send...

4 advanced tips to optimizing your LinkedIn business page

When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients and showcase your...

Email on Acid’s Give Back Day

A few times a year, our entire company spends the day working with a community or non-profit group to lend a helping hand....

Fear of Marketing Automation (#FOMA): Lack of Expertise or Know-How

Starting the process of automating your marketing process can be daunting. You’re used to personalizing your approach, and the idea of giving up...

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