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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

How to Build an Interactive Magic 8 Ball for Email

This article will go over a technique on building an interactive Magic 8 Ball entirely in CSS. For those of you who are...

Fear of Marketing Automation (#FOMA): Lack of Human Resources

Marketing automation has become a bit of a buzzword, and I’m guessing you have heard it thrown around quite a bit. It’s okay...

10 FREE Valentine’s Day GIFs Your Subscribers Will Love

Time to get all mushy: Our readers and subscribers are the absolute best. To show our appreciation this Valentine’s Day, we wanted to send...

Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]

Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most...

Email on Acid’s Give Back Day

A few times a year, our entire company spends the day working with a community or non-profit group to lend a helping hand....

Fear of Marketing Automation (#FOMA): Lack of Expertise or Know-How

Starting the process of automating your marketing process can be daunting. You’re used to personalizing your approach, and the idea of giving up...

How Failure Is a Part of MailChimp’s DNA

At MailChimp, we’re big fans of storytelling as a learning tool. As a marketing automation platform for small businesses, we encourage our customers...

Deck their inboxes with effective holiday emails

‘Tis the season…for harried shoppers, dubious door-busters and incessant advertising. It’s the holidays! What does a small business have to do to stand...

Next Level SMS Marketing Strategies: iOS Previews and Google Analytics Tracking

There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day....

4 advanced tips to optimizing your LinkedIn business page

When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients and showcase your...

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