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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales

Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics....

Earn more clicks with animated GIFs

Animated GIFs are fantastic ways to spur audience engagement. And now it’s possible to add animated GIFs to your VerticalResponse emails. There are a...

11 Ways to Upgrade Your Email Marketing Content

With new marketing channels popping up regularly, email marketing may seem like an outdated technique. Despite this, email marketing remains the channel with...

Are Plain-Text Emails More Likely to Reach the Inbox?

Has a marketing "expert" told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have...

3 ways to double your email list and boost sales with email partnerships

Want an easy way to grow your email list and boost sales? Partner with non-competing businesses and organizations that share your customer base....

The Top Holiday Email Marketing Tips of 2019

Black Friday is less than a month away. Are your promotional emails ready? Implementing an effective holiday email...

This Email Copywriting Formula Will Defeat Writer’s Block

Picture this: You fill your mug with piping hot coffee and sit down at your desk to write a sales email....

7 simple (yet powerful) email marketing ideas for local nonprofits

Email marketing is a proven way for your local nonprofit organizations to engage your audience, spread your message and motivate donations. However, if...

5 Ways to Make Your Marketing Emails More Personal

Can you guess how many emails were sent in one day in 2018?  Would your guess be in the thousands or millions? Surprisingly,...

15 wicked good Halloween Facebook post ideas

Looking for Halloween marketing ideas? Facebook is a fantastic way to reach customers with targeted messages that endear them to your brand and...

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The Email Marketing Benchmarks You Should be Measuring

Technology is like the ocean. It ebbs and flows and can change on a dime. Take, for instance, email. When electronic mail first...

8 Marketing Automation Tips for Small Business

Marketing automation can be a godsend for small businesses. With limited time, resources, and team members on hand, automating repetitive tasks and processes...

The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales

Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics....