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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

How to Move Your Emails From Gmail’s Promotions tab to Primary

Last year, in an attempt to make your email life easier, Gmail introduced the tabbed inbox. Its goal being to make sure you...

Power Your Agency’s Growth with Email Marketing

Do you own or work for an agency that wants to deliver exceptional value to your clients? Do you also want...

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. Los Alamitos, CA – September 10, 2019 ...

14 Psychology-Backed Tricks for Effective Sales and Marketing Emails

Email marketing is still among the best marketing techniques. Despite what many marketers fear, 73% of millennials say email is the best way...

What Email Marketing Integrations Deliver Scary Good Results?

There is more than just using an email marketing service to send emails. Email marketing services, though, depending on who you use, will...

Do Your Emails Contain R.O.T.?

Have you ever read an email that was truly disappointing? Maybe the content was stale or it was full of tidbits...

The 7 Best Email Marketing Tips For Small Businesses We’ve Ever Heard

Email marketing looks a little bit different when you’re a small business. With fewer resources to work with, you can’t afford to just...

Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]

Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them simply delete...

Using Marketing Automation to Improve the Customer Journey

Today’s marketers wear a lot of hats. They’re content creators and data miners. Social media mavens and email experts. SEO researchers and influencer...

Why You Need a Modern Email Preference Center and How to Build One

Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get...

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10 Ways To Grow Your Email List As An E-Commerce Brand

So, you’re ready to start using one of the most effective marketing techniques ever: email marketing. However, there’s a problem: your email list...

The Definitive List of Email Spam Trigger Words

Email marketing is as much an art as it is a science. You want your subject lines to effectively capture the attention of...

How to Move Your Emails From Gmail’s Promotions tab to Primary

Last year, in an attempt to make your email life easier, Gmail introduced the tabbed inbox. Its goal being to make sure you...