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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

AWeber’s Live Video Show Is about to Launch — and It’s Unlike Anything You’ve...

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to...

7 Ways to Spice Up Your Email Newsletters

Email newsletters are one of the best tools that you have for providing prospects with valuable resources and staying top of mind with...

How to Build an Effective Email Drip Campaign

Drip campaigns are crucial in educating, nurturing, and converting your prospects. They’re the star player in your overall marketing and sales game, so...

Emails That Make Our Inbox Smile

It goes without saying, 2019 was a great year for email. We saw a few bad emails sure, but we also read some...

8 Ways to Optimize Your Holiday Email Campaigns

This post was updated on October 8, 2019. It was originally published in October, 2016. In a study of 2018 consumer holiday spending, Big...

Domino’s Takes ADA Lawsuit Over Website Accessibility to the Supreme Court

By now, you know that accessible communications are just as beneficial for brands as customers who need them. However, the necessity of such...

Government Email Marketing: Email Design Tips for the Public Sector

As an industry, government marketing emails rank second in open rates and third in click-through rates (CTRs) according to Mailchimp’s Email Marketing Benchmarks....

Deliverability FAQs: How to Land in More Inboxes

Aside from crafting the perfect subject line and an irresistible CTA, an email marketer’s biggest challenge is how to address email deliverability issues....

Marketing Crossroads: At the Corner of Email and Psychology

Psychology and marketing go hand in hand. In today’s market, the importance of customer behavior is astounding, with a vast amount of research...

Our Experiment with an Interactive Email Design

By Paul Kirby and Ed Ball When you send an interactive email, it’s important to consider not just what code tricks you’re going to...

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The 6 Types of Emails You Should Be Sending

Are you knocking it out of the park with your emails? Any marketer would rarely answer yes to that question. No matter what...

Using Pseudo Elements to Progressively Enhance Your Emails

This post was updated on January 20th, 2020. It was originally published on December 9th, 2016. What are Pseudo Elements? In this post, we’ll be...

AWeber’s Live Video Show Is about to Launch — and It’s Unlike Anything You’ve...

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to...