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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

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There’s a Chinese proverb that says: “Don’t remove a fly from your friend’s forehead with an ax.” Your friend might lose a nose...

5 Tips for Successful Email Marketing Automation

Even though social media platforms take the cake in terms of digital communication, email still remains a pivotal part of the equation. No...

How to Use Social Data to Launch a Successful Email Marketing Campaign

Is email marketing dying? Last year, the Internet was full of articles and blog posts, where different experts expressed their concern about the...

5 Powerful Ways to Drive More Sales Through Email

Ever see an advertisement for a fitness program? There’s typically a “before” photo and an “after” photo of a customer who...

5 Ways to Use Email Marketing and Social Media Integration Techniques for Lead Generation

People often ask, “should I be doing email marketing or social media marketing?” The answer is that you should actually be doing both!...

Lessons Learned from Top Brands on How to Rock on Instagram

Instagram has gained a huge footing from various social media marketers thanks to its knack for connecting people. According to Forrester Research, Instagram...

What Trends You Must be Aware of While Designing a CRM Strategy in 2019

It is essential for businesses to create and maintain a healthy relationship with their customers. People in the management field already know as...

3 Priceless Email Marketing Lessons from Fatherly Advice

Dads. They offer an endless supply of awesomely terrible jokes. They amuse us with their habit of wearing socks with sandals. They keep...

Everything You Need to Know About Creating Irresistible Event Marketing Emails

Event marketing encompasses many strategies that get people to take notice, and email is undoubtedly part of the mix. Keep reading to learn...

The #1 Tip for Writing Mobile-Friendly Emails

Your smartphone lets you stay in touch with friends, access nearly any information on the internet (why are hamburgers called hamburgers...

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