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Email Accessibility in 2017
It’s 2017 now, if you haven’t heard, and email marketing is still not dead. In fact, email is flourishing! There’s never been a...
Travel guides
Tech
Artificial Intelligence, Machine Learning and Predictive Analytics
I’ve been with Listrak over 17 years, from the very early days of digital marketing. In that time, I’ve seen it all and...
Health
How We Created Our Interactive Scrolling Halloween Email
For Halloween we sent an interactive scrolling email featuring a person walking through a landscape of "monsters" to deliver an email. There was...
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Why You Should Delete a Bunch of Your Email Subscribers Right Now
You built up your list of subscribers. Now it’s time to remove a bunch of them.
Cleaning your email list can improve three key...
Growing a List: Social Media
Email marketing and social media aren’t an either/or situation. You should always be using both and that includes efforts to grow your list....
How to Prevent Gmail From Displaying An Image Download Button In Your Email
One of the common annoyances in Gmail webmail is Gmail displaying an image download icon when a user moves the cursor over an...
Get to Know Your Customers with AWeber, Zapier, and Typeform
It’s that time of the year again for marketing predictions! What’s the next big thing or modern trend in digital marketing?
I predict we’ll...
Sport news
What We Learned About Radical Candor From Kim Scott
Humility is one of MailChimp’s core values, and it can manifest in our daily lives in a variety of ways, from accidentally broadcasting...
AMP for Email: What You Need to Know About Google’s New Interactive Email Effort
This post was originally featured on the FreshInbox blog. It is reposted here with minor edits.
The email community was abuzz this week with...
Holiday Interactive Email Campaigns
The holidays are a busy time for email marketers as it is the peak shopping season. However the holidays also provide a ripe...
The essential guide to writing click-worthy subject lines
Studies have shown that 47 percent of people decide whether to open an email based on the subject line alone. Are your subject...
What Email Marketing Integrations Deliver Scary Good Results?
There is more than just using an email marketing service to send emails. Email marketing services, though, depending on who you use, will...
Recipes
How We Increased Engagement for Our Online Course by 150% with...
Every subscriber on your email list is unique. One subscriber may prefer daily emails. Another may like weekly emails.
How can you make everyone...
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6 tips for effective nonprofit email campaigns
Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails...
How to create high-converting lead magnets
Lead magnets are incentives offered to your website visitors in exchange for their names, email addresses and other contact information. Examples include eBooks,...
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Are you ready to take your affiliate marketing to the next level? Email marketing is a natural extension of your on-site content and...