One click. What if that’s all it took for your subscribers to tell you exactly what they wanted? What if that's all it took to...
When it comes to selling a product or service, fitting in is overrated. Too often, businesses and entrepreneurs try to create something for...
This is a guest post written by Rozina Hussain, a Product Manager at BriteVerify. BriteVerify provides real-time email verification solutions that improve email...
DomainKeys Identified Mail (DKIM) allows senders to associate a domain name with an email message, thus vouching for its authenticity. This is done by...
Marketing automation has become a bit of a buzzword, and I’m guessing you have heard it thrown around quite a bit. It’s okay...
Digital marketing is always evolving. So there are often shiny, new tools out there like text-message marketing, social media retargeting and live video...
I’ve been with Listrak over 17 years, from the very early days of digital marketing. In that time, I’ve seen it all and...
Spoiler alert: Chatbots are not the death of email marketing. Every year or so a new technology comes around claiming to bring about...
You've probably read about email segmentation. In fact, pro email marketers recommend it all the time. But is it really worth the work? After...
It’s the holidays, which means ‘tis the season for your customers to buy stuff—and spend a lot of time on social media. According...
As a small business owner, you wear multiple hats — and some of them probably fit better than others. If you find yourself...
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