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Getting the Most Out of Your Email Header, Footer and Navigation
For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good? These pieces are...
Travel guides
Tech
7 Reasons Email Marketing Still Works
It may (or may not) be Throwback Thursday when you read this, but when we refer to email marketing, we are not trying...
Health
6 Automation Rules to Skyrocket Your Email Marketing Performance
Email marketing is surely the most challenging yet rewarding path towards riches. Every type of business, no matter whether it’s a big brand...
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Email Design: 9 Apps and Plugins to Streamline Your Design Process
When it comes to email design, time is extremely important – especially as you ramp up for the holidays. We want to create...
Your Guide to Writing the World’s Best Email Subject Lines
Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover.
Doesn’t have the same ring to it, huh?
Writing...
Fear of Marketing Automation (#FOMA): Insufficient Customer Data
Technology can seem intimidating, especially to professionals who lack a strong technical background. However, in today’s competitive marketplace, failing to automate means potentially...
5 Data-Driven Strategies to Personalize Your Holiday Marketing Campaigns
This holiday season, it is imperative not to get lost in the shuffle with the massive amount of emails flooding your subscribers’ inboxes....
Sport news
How to Keep GDPR Records of Consent for Your Subscribers
The GDPR (General Data Protection Regulation) requires that you can prove the nature of consent between you and your subscribers. That means you...
Are Chatbots the Death of Email Marketing?
Spoiler alert: Chatbots are not the death of email marketing. Every year or so a new technology comes around claiming to bring about...
Create Your Buyer Persona in 5 Simple Steps
Do you know who your customers are?
More importantly, do you know what they want or need from you?
If you don't, writing engaging email...
6 Email Template Design Tips You Should Always Follow
More than 260 billion emails are sent around the world every single day.
So how do you make sure your messages stand out in...
Recent Changes to Email on Acid
You may have noticed a few improvements around Email on Acid this past week. In an effort to constantly improve our offerings to...
Recipes
Mobile Marketing Strategies: Using SMS and MMS Together
Before we dive into strategies, let’s first define the difference between SMS and MMS messaging.SMS (Short Message Service) is essentially a 160-character text...
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