For those in the email industry, the header, navigation and footer aren’t new concepts. But what makes these elements good? These pieces are...
Email marketing is surely the most challenging yet rewarding path towards riches. Every type of business, no matter whether it’s a big brand...
When it comes to email design, time is extremely important – especially as you ramp up for the holidays. We want to create...
Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing...
Technology can seem intimidating, especially to professionals who lack a strong technical background. However, in today’s competitive marketplace, failing to automate means potentially...
This holiday season, it is imperative not to get lost in the shuffle with the massive amount of emails flooding your subscribers’ inboxes....
The GDPR (General Data Protection Regulation) requires that you can prove the nature of consent between you and your subscribers. That means you...
Spoiler alert: Chatbots are not the death of email marketing. Every year or so a new technology comes around claiming to bring about...
Do you know who your customers are? More importantly, do you know what they want or need from you? If you don't, writing engaging email...
More than 260 billion emails are sent around the world every single day. So how do you make sure your messages stand out in...
Before we dive into strategies, let’s first define the difference between SMS and MMS messaging.SMS (Short Message Service) is essentially a 160-character text...
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